As part of a multi-partner initiative spanning Sonoma County Office of Education, local school districts, and nonprofits ranging from Hanna Institute to the United Way of Sonoma County, Goodist produced a stepped campaign to promote and effect equity in Sonoma County schools.

  • Building Awareness through ads, social media, and editorial content.
  • Creating a Pledge-Based system to engage the community, enlist support, and follow through.
  • Producing a long-term plan to ensure the Equity Initiative’s goals are not only met but that real changes happen in the classroom, on campuses, and in the public square.

The Equity in Education Initiative launched in 2021, and has enlisted over a dozen partner organizations as well as schools and educators across the entire Sonoma County region. For more information, check out